L90: Internet Advertising Solutions
L90 (www.L90.com), a leading provider of online advertising and direct marketing solutions, needed to launch a comprehensive communications effort targeting investors, potential advertisers and analysts. PR Talent identified a top-notch media relations specialist with background in technology, advertising and investor relations. This consultant worked closely with the L90 in-house team developing a media strategy and at times providing both investor and media relations support. During the nine months that PR Talent served L90, we also supplemented the senior counselor's effort with additional technical writing and media relations support.

PR Talent played a role in introducing L90 to key analysts including Forrester and Jupiter Communications. Efforts also included trade show support, development of a speaker's platform, announcing the end of the company's quiet period, supporting crisis communications and announcing completion of L90's first major acquisition. Weekly news releases were drafted and distributed as well as bylined articles for senior executives.

General Automation
A PR Talent freelancer with high-tech expertise was teamed with three other virtual team members to develop an overall PR plan and corporate identity change program for GA eXpress, (www.gaexpress.com) a new division of General Automation. The new division enables MultiValue customers to web-enable legacy data to participate and compete in the new Internet economy. The PR team won a 2000 Protos Award (Public Relations Society of America) for "Business-to-Business Marketing: Virtual Team."

California Pizza Kitchen
One of our top PR freelancers with in-depth restaurant industry experience handled all public relations activities for this national pizza chain's (www.cpk.com) opening of its 100th restaurant in San Diego. PR efforts included identifying and contacting local media, politicians and travel and tourism "influentials." The opening party received television as well as print coverage. As part of a charity fundraiser connected to the opening, nine different radio promotions and a live pizza-making appearance on the local morning show were set up. This media coverage generated significant buzz and excitement for the opening.

On the Scene Productions
OTSP (www.onthescene.com) is a national electronic communications company with an array of well-known clients. Over the years the company had used direct mail and some advertising but had never really developed and implemented a strategic public relations plan. PR Talent was hired to identify a senior public relations consultant who would work at the company two days per week and lead a PR effort. A comprehensive public relations plan was developed and implemented over an 18-month period, primarily targeting key trade publications that would effectively reach potential OTSP clients. As a result, stories about OTSP appeared in trade publications such as PR Week, Inside PR and O'Dwyers as well as the Los Angeles Business Journal.

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