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 L90:
Internet Advertising Solutions
L90 (www.L90.com), a
leading provider of online advertising and direct marketing solutions,
needed to launch a comprehensive communications effort targeting investors,
potential advertisers and analysts. PR Talent identified a top-notch media
relations specialist with background in technology, advertising and investor
relations. This consultant worked closely with the L90 in-house team developing
a media strategy and at times providing both investor and media relations
support. During the nine months that PR Talent served L90, we also supplemented
the senior counselor's effort with additional technical writing and media
relations support.
PR Talent played a
role in introducing L90 to key analysts, including Forrester and Jupiter
Communications. Efforts also included trade show support, development
of a speaker's platform, announcing the end of the company's quiet period,
supporting crisis communications, and announcing completion of L90's first
major acquisition. Weekly news releases were drafted and distributed as
well as bylined articles for senior executives.
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 General
Automation
A PR Talent freelancer with high tech expertise was teamed with three
other virtual team members to develop an overall PR plan and corporate
identity change program for GA eXpress, (www.gaexpress.com)
a new division of General Automation. The new division enables MultiValue
customers to web-enable legacy data in order to participate and compete
in the new Internet economy. The PR team won a 2000 Protos Award (Public
Relations Society of America) for "Business-to-Business Marketing: Virtual
Team."
 California
Pizza Kitchen
One of our top PR freelancers with in depth restaurant industry experience
handled all public relations activities for this national pizza chain's
(www.cpk.com) opening
of their 100th restaurant in San Diego. PR efforts included identifying
and contacting local media, politicians, and travel and tourism "influentials."
The opening party received television as well as print coverage. As part
of a charity fundraiser connected to the opening, nine different radio
promotions and a live pizza-making appearance on the local morning show
were set up. This media coverage generated significant buzz and excitement
for the opening.
 On
the Scene Productions
OTSP (www.onthescene.com)
is a national electronic communications company with an array of well-known
clients. Over the years the company had used direct mail and some advertising
but had never really developed and implemented a strategic public relations
plan. PR Talent was hired to identify a senior public relations consultant
who would work at the company two days per week and lead a PR effort.
A comprehensive public relations plan was developed and implemented over
an 18-month period, primarily targeting key trade publications that would
effectively reach potential OTSP clients. As a result, stories about OTSP
appeared in trade publications such as PR Week, Inside PR and O'Dwyers
as well as the Los Angeles Business Journal.
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